Privacy Policy

Privacy Policy

Effective date: 1 January 2026

This Privacy Policy explains how Aura Beauty ("Aura Beauty," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit aurabeauty.localhost, place orders, book shade consultations, contact support, or otherwise interact with our beauty and cosmetics storefront.

1. Scope

This policy applies to personal information processed through our online storefront, WhatsApp support, email newsletters, and fulfilment operations based at Aura Studio, MM Alam Road, Lahore, Pakistan. It does not cover third-party courier tracking sites or payment wallets you access directly.

2. Information we collect

We may collect:

• Identity and contact data — name, phone number, email address, shipping and billing addresses across Pakistan.
• Order and beauty profile data — products purchased, shade preferences, skin type notes in order comments, and order history.
• Account data — login credentials, saved addresses, wishlists, and communication preferences.
• Payment data — JazzCash, Easypaisa, bank transfer references, and COD confirmation records. We do not store full wallet PINs or card numbers.
• Consultation data — selfies or photos you voluntarily send for shade matching recommendations.
• Technical data — IP address, browser type, device identifiers, pages viewed, and referral source.
• Support correspondence — emails, WhatsApp messages, and photos you send for damaged-item or allergic reaction claims.
• Reviews — ratings, comments, and optional photos submitted on product pages.

3. How we collect information

We collect information when you checkout, create an account, subscribe to our journal, contact support@aurabeauty.com, book a shade consultation, or interact with cookies on our storefront. Couriers and payment providers may share delivery or payment status updates with us.

4. How we use information

We use personal information to:

• Process, pack, and ship orders from our Lahore studio.
• Provide shade matching recommendations when you send consultation photos.
• Send order confirmations, shipping SMS, and delivery updates via TCS and Leopards.
• Respond to ingredient, routine, and allergy questions.
• Process returns and refunds under our hygiene policies.
• Send marketing about new shades and skincare drops where you have opted in.
• Detect fraud, prevent abuse, and secure our storefront.
• Comply with Pakistani tax and consumer protection obligations.

5. Legal bases

We process data to perform our contract with you (fulfilment), for legitimate interests (improving shade guides and preventing fraud), with consent (marketing emails and consultation photos), and to meet legal obligations.

6. Cookies and analytics

Essential cookies operate checkout and cart persistence. Analytics cookies help us understand which collections customers browse most. You may disable non-essential cookies in your browser; checkout may not function without essential cookies.

7. Sharing of information

We share personal information with:

• Couriers — TCS and Leopards receive name, phone, and address for delivery.
• Payment providers — JazzCash and Easypaisa process prepaid transactions under their own privacy policies.
• Email and SMS tools — for transactional order updates only unless you opt into marketing.
• Professional advisors — lawyers or accountants when required.
• Authorities — when required by Pakistani law or court order.

We do not sell personal information to data brokers or beauty advertisers. Consultation photos are used only for shade recommendations and deleted after 90 days unless you request earlier deletion.

8. Sensitive data

Photos sent for shade matching may reveal skin tone and facial features. We treat these as sensitive personal data — stored securely, accessed only by trained shade consultants, and never used for marketing without explicit consent.

9. Data retention

Order records are retained for seven years for tax and warranty purposes. Consultation photos are deleted after 90 days. Marketing consent records are kept until you unsubscribe. Support tickets are archived for two years.

10. Security

We use encrypted connections, access controls, and staff training to protect personal information. Payment references are stored separately from product browsing history. No online system is perfectly secure — use strong passwords and contact us immediately if you suspect unauthorised account access.

11. Your rights

You may request access, correction, or deletion of your personal information by emailing support@aurabeauty.com. We respond within ten business days. Some data must be retained for legal order records even after deletion requests.

12. International transfers

Our primary systems are hosted in Pakistan. If backup or email providers process data abroad, we require appropriate safeguards consistent with applicable law.

13. Marketing preferences

Unsubscribe links appear in every marketing email. Transactional messages about orders, safety recalls, or shade consultation replies are not marketing and may still be sent.

14. Changes

We may update this Privacy Policy periodically. The effective date above will change when we post revisions. Material changes may be highlighted on our storefront homepage.

15. Contact

Privacy questions: support@aurabeauty.com or +92 300 5217345. Postal: Aura Beauty, MM Alam Road, Lahore, Pakistan.